Encyclopedia of Sports Management and Marketing (Hardcover)

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Product Overview

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting, and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference explores two broad streams: marketing of sport and of sport-related products, and using sports as a platform for marketing non-sports products.

Specifications

Publisher Sage Pubns
Mfg Part# 9781412973823
SKU 219892752
Format Hardcover
ISBN10 1412973821
Release Date 8/3/2011
Physical
Dimensions (in Inches) 11.25H x 9.25L x 5T
From the Publisher
Editors Note Request a FREE 30-day online trial to this title at www.sagepub.com/freetrialThis four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Product Attributes
Book Format Hardcover
Number of Pages 1960
Publisher Sage Publications (CA)
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