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Encyclopedia of Sports Management and Marketing Swayne, Linda E. (EDT)/ Dodds, Mark (EDT) 1 of 1
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FORMAT: Hardcover
CONDITION:  Brand New
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Description
 

Learn more about Encyclopedia of Sports Management and Marketing:

Format: Hardcover
ISBN-10: 1412973821
ISBN-13: 9781412973823
Sku: 219892752
Publish Date: 8/13/2012
Dimensions:  (in Inches) 11.25H x 9.25L x 5T
Pages:  1960
Age Range:  NA
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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting, and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference explores two broad streams: marketing of sport and of sport-related products, and using sports as a platform for marketing non-sports products.
From the Publisher:

Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   1960
Product attributePublisher:   Sage Publications (CA)
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