Essentials of International Marketing (Paperback)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview


Publisher Taylor & Francis
Mfg Part# 9780765624758
SKU 213772528
Format Paperback
ISBN10 0765624753
Release Date 7/1/2010
Dimensions (in Inches) 9H x 7.5L x 1T
From the Publisher
Editors Note Essentials of International Marketing has been written for students in undergraduate and MBA courses. Unlike most traditional textbooks for International Marketing courses, Essentials remains true to its title and includes only the most important information that can easily be covered in one semester. The book covers all the key topics for the International Marketing course, but in a concise, no-nonsense manner.||Besides covering all the standard topics, Essentials of International Marketing also offers two unique chapters, on the metric system (chapter 2) and on countertrade (chapter 16). Both topics require fluency by successful international marketers.||The book has been extensively class tested and is well crafted to serve as a learning tool and ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, chapter summaries, key terms, and discussion questions. The book concludes with a detailed glossary.
Product Attributes
Book Format Paperback
Number of Pages 0394
Publisher M.E. Sharpe
$54.38 + free shipping
$120.95 You save $66.57 (55%)
Earn 55 ($0.55) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Paperback
Condition: Brand New
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

Sold By:  Books2AnywhereUS
What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
Promotions & Offers (1)
  •  custom promo
    5% Back Sitewide with Promo Code REWARDME at Checkout - Ends 8/31/15 *See page for details