Essentials of Marketing (Paperback)

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Product Overview

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition''s fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.

Specifications

Publisher South-Western Pub
Mfg Part# 9780538478342
SKU 216905950
Format Paperback
ISBN10 0538478349
Release Date 1/1/2011
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0007
Number of Pages 0648
Publisher South Western Educational Publishing
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