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Everything I Know About Marketing I Learned from Google : 20 Innovative Lessons Google Can Teach the World of Marketing (Hardcover)

Author: Goldman, Aaron

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Product Overview

In "Everything I Know about Marketing I Learned from Google," digital marketing guruAaron Goldman shares 20 lessons from the world''s most ubiquitous brand to help youbetter engage your customers and prospects.

You''ll learn how to do everything from initiating digital "conversations" withcustomers to testing and quantifying your efforts. In addition to his expert insight, Goldmandelivers case studies featuring some of the world''s most innovative brands that haveintegrated lessons from Google into their own marketing strategy. You''ll see how: Apple is Googling its customers to remain relevant to their passion pointsGE is Googling its marketing plans by selling altruismThreadless is Googling its products by tapping the wisdom of crowdsBarack Obama Googled his way to the top of the political ladder

And now you, too, can Google your business to build meaningful connections with morecustomers than ever!


Publisher McGraw-Hill
Mfg Part# 9780071742894
SKU 213820569
Format Hardcover
ISBN10 0071742891
Release Date 8/1/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0341
Publisher McGraw-Hill
$24.40 + $2.75 shipping
$29.00 You save $4.60 (15%)
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