Experiential Marketing A Practical Guide to Interactive Brand Experiences (Hardcover)
|Author: Shaz Smilansky|
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To secure the lifetime value of their customers by gaining true customer loyalty, brands must give something back. "Experiential Marketing "looks at the new experiential marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. It demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results.