Experiential Marketing : A Practical Guide to Interactive Brand Experiences (Hardcover)

Author: Smilansky, Shaz

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Product Overview

To secure the lifetime value of their customers by gaining true customer loyalty, brands must give something back. "Experiential Marketing "looks at the new experiential marketing era which focuses on giving target audiences a brand-relevant customer experience that adds value to their lives. It demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results.


Publisher Kogan Page Ltd
Mfg Part# 9780749452759
SKU 209314173
Format Hardcover
ISBN10 0749452757
Release Date 3/1/2009
Dimensions (in Inches) 9.5H x 6.5L x 1T
Product Attributes
Book Format Hardcover
Number of Pages 0264
Publisher Kogan Page
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