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Exploring Marketing Research Zikmund, William G./ Babin, Barry J. 1 of 1
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Format: Hardcover
Condition:  Brand New
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Product Details:

Format: Hardcover
ISBN-10: 0324788444
ISBN-13: 9780324788440
Sku: 209878845
Publish Date: 3/16/2009
Dimensions:  (in Inches) 10.75H x 8.5L x 1.25T
Pages:  736
Edition Number:  10
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Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring
From the Publisher:
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeEdition:   0010
Product attributeNumber of Pages:   0736
Product attributePublisher:   South Western Educational Publishing
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