Exploring Marketing Research (Hardcover)

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Product Overview

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring


Publisher Cengage Learning
Mfg Part# 9780324788440
SKU 209878845
Format Hardcover
ISBN10 0324788444
Release Date 3/16/2009
Dimensions (in Inches) 10.75H x 8.5L x 1.25T
From the Publisher
Editors Note EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0010
Number of Pages 0736
Publisher South Western Educational Publishing
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