Fame & Fortune : How Successful Companies Build Winning Reputations (Paperback)

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Product Overview

Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker firms. This text shows how to measure a company''s reputation, estimate its business value, and systematically enhance it over both the short- and long-term.


Publisher Ft Pr
Mfg Part# 9780137144419
SKU 207668899
Format Paperback
ISBN10 0137144415
Release Date 3/24/2008
Product Attributes
Book Format Paperback
Number of Pages 0273
Publisher FT Press
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