Fashion Buying (Paperback)

Author: Goworek, Helen

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Product Overview

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.


Publisher John Wiley & Sons Inc
Mfg Part# 9781405149921
SKU 204182796
Format Paperback
ISBN10 1405149922
Release Date 7/1/2007
Dimensions (in Inches) 9.25H x 6.5L x 0.5T
Product Attributes
Book Format Paperback
Edition 0002
Number of Pages 0190
Publisher Blackwell Publishers
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