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Fashion : From Concept to Consumer, High School Edition (Hardcover)

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Product Overview

Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing. A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

Specifications

Publisher Prentice Hall
Mfg Part# 9780135095676
SKU 211534349
Format Hardcover
ISBN10 0135095670
Release Date 7/24/2009
Product Attributes
Book Format Hardcover
Number of Pages 0518
Publisher Prentice Hall
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