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Finding Fertile Ground : Identifying Extraordinary Opportunities for New Ventures (Paperback)

Author: Shane, Scott A.

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Product Overview

If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial issues such as network externalities, and the emergence of dominant designs and technical standards. Unlike other books on entrepreneurship, this one offers solutions specifically targeted at high tech startups. Based on an MBA course taught at MIT, the University of Maryland, and Case Western Reserve University, it brings together insights that were previously scattered across multiple publications -- or never published at all.

Specifications

Publisher Ft Pr
Mfg Part# 9780768682090
SKU 208416281
Format Paperback
ISBN10 0768682096
Release Date 11/25/2008
Product Attributes
Book Format Paperback
Number of Pages 0219
Publisher Wharton School Publishing
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$29.99 You save $5.63 (18%)
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