Fool-Proof Marketing (Paperback)

Author: Robert W. Bly

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Product Overview

Make Your Business Thrive in Any EconomyFrom bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool -Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtimeTime-tested marketing strategies for finding new customers and generating new leads, orders, and salesProven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climateThe latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer valueWith Bob Blys simple and effective marketing strategies, youll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, youll find creative ways to streamline your organization and prepare for unexpected problems. Dont just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar. *Author: Bly, Robert W. *Binding Type: Paperback *Number of Pages: 224 *Publication Date: 2002/11/22 *Language: English *Dimensions: 8.94 x 6.12 x 0.74 inches


Publisher John Wiley & Sons
Mfg Part# 9780471236092
SKU 31008405
Format Paperback
ISBN10 0471236098
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0224
Publisher John Wiley & Sons
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