Frontline-Merchants of Cool

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Product Overview

Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising.


Studio PBS
SKU 40724101
UPC 841887005562
UPC 14 00841887005562
Format DVD
Release Date 5/4/2009
Big Business
Television Programs
Television Shows
Editors Note
Note Ever since the 1950s, when the United States' postwar rise in prosperity and leisure first gave birth to teen culture, American teenagers have remained the nation's foremost arbiters of cool. From fashion to music and all stops in between, teens have served as both voracious determiners and avid consumers of pop-culture trends--with the requisite disposable income to match. And it is precisely for its billion-dollar spending habits that the teen demographic has become the perennial target of corporations eager to sell their wares and the Madison Avenue media mavens hired to do just that with their relentless onslaught of market research, surveys, and focus groups. Hosted by correspondent Douglas Rushkoff, this episode of PBS's FRONTLINE series explores the lucrative business of selling and marketing teen culture through successful case studies like MTV's TOTAL REQUEST LIVE and interviews with marketers, media executives, culture critics, and teens themselves.
Technical Info
Original Release Date 2005
Catalog ID 6909
UPC 00841887005562
Number of Discs 1
Running Time 60 minutes
Color Color
Original Language English
Available Audio Tracks English [CC], English
Product Attributes
Video Format DVD

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