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Frontline-Merchants of Cool DVD 1 of 1
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Learn more about Frontline-Merchants of Cool:

Format: DVD
Sku: 40724101
UPC: 841887005562
UPC 14: 00841887005562
See more in Television
Today's teenagers have money and independence, their lives the object of obsessive focus by corporate America. FRONTLINE explores the culture of today's teenagers and how they view themselves and their parents. Teenage tastes, attitudes, and aspirations are endlessly sampled by marketers to determine exactly what they want, while Hollywood and Madison Avenue tell a carefully tailored version of teenage life in movies, TV, music and advertising.
Editor's Note
Ever since the 1950s, when the United States' postwar rise in prosperity and leisure first gave birth to teen culture, American teenagers have remained the nation's foremost arbiters of cool. From fashion to music and all stops in between, teens have served as both voracious determiners and avid consumers of pop-culture trends--with the requisite disposable income to match. And it is precisely for its billion-dollar spending habits that the teen demographic has become the perennial target of corporations eager to sell their wares and the Madison Avenue media mavens hired to do just that with their relentless onslaught of market research, surveys, and focus groups. Hosted by correspondent Douglas Rushkoff, this episode of PBS's FRONTLINE series explores the lucrative business of selling and marketing teen culture through successful case studies like MTV's TOTAL REQUEST LIVE and interviews with marketers, media executives, culture critics, and teens themselves.


Video Features DVD

Technical Info

Release Information
Video Mfg Name Studio: PBS
Video Release Date Release Date: 5/4/2009
Video Play Time Running Time: 60 minutes
Video Release Year Original Release Date: 2005
Video CategoryId Catalog ID: 6909
Video UPC UPC: 00841887005562
Video Number of Discs Number of Discs: 1

Audio & Video
Video Original Language Original Language: English
Video Audio Spec Available Audio Tracks: English [CC], English
Video Color Spec Video: Color

Product Attributes

Product attributeVideo Format:   DVD
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