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Frontline-Merchants of Cool DVD 1 of 1
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Product Details:

Format: DVD
Sku: 40724101
UPC: 841887005562
UPC 14: 00841887005562
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Editor's Note
Ever since the 1950s, when the United States' postwar rise in prosperity and leisure first gave birth to teen culture, American teenagers have remained the nation's foremost arbiters of cool. From fashion to music and all stops in between, teens have served as both voracious determiners and avid consumers of pop-culture trends--with the requisite disposable income to match. And it is precisely for its billion-dollar spending habits that the teen demographic has become the perennial target of corporations eager to sell their wares and the Madison Avenue media mavens hired to do just that with their relentless onslaught of market research, surveys, and focus groups. Hosted by correspondent Douglas Rushkoff, this episode of PBS's FRONTLINE series explores the lucrative business of selling and marketing teen culture through successful case studies like MTV's TOTAL REQUEST LIVE and interviews with marketers, media executives, culture critics, and teens themselves.
Features
Video Features DVD
Technical Info

Release Information
Video Mfg Name Studio: PBS
Video Release Date Release Date: 5/4/2009
Video Play Time Running Time: 60 minutes
Video Release Year Original Release Date: 2005
Video CategoryId Catalog ID: 6909
Video UPC UPC: 00841887005562
Video Number of Discs Number of Discs: 1

Audio & Video
Video Original Language Original Language: English
Video Audio Spec Available Audio Tracks: English [CC], English
Video Color Spec Video: Color
Product Attributes
Product attributeVideo Format:   DVD
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