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Funny Business Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game (Hardcover)

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Funny Business Rosenshine, Allen                        1 of 1
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FORMAT: Hardcover
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Learn more about Funny Business:

Format: Hardcover
ISBN-10: 082530539X
ISBN-13: 9780825305399
Sku: 202099293
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.25H x 5.75L x 1.25T
Pages:  277
Age Range:  NA
 
The well-known ad for Levy's Jewish Rye Bread showed an African-American child, smiling after biting into a deli sandwich obviously made with their product. The headline read: ?You don?t have to be Jewish to love Levy?s.? And you don?t have to be in advertising to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he has known?many of America's most recognizable captains of industry?appear in scenes foreign to any corporate boardroom. The megastars he has met are captured here as no camera has ever seen them. When these icons mixed with the madcap world of Madison Avenue, it was never business as usual. ?Business doesn?t get much funnier than this.? -Lee Iacocca ?After 9/11, Allen Rosenshine's agency created a wonderfully funny campaign to give New York City a lift when we needed it. It was a perfect example of the idea behind this book, that we can find humor and humanity even in serious situations.? -Rudy Giuliani

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0277
Product attributePublisher:   Beaufort Books
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