Gaining and Sustaining Competitive Advantage (Hardcover)
| Author: Jay B. Barney |
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| Format: | Hardcover |
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Product Details:
Format: Hardcover
Publisher: Pearson College Div
ISBN-10: 013612092X
ISBN-13: 9780136120926
Sku: 217291139
Publish Date: 11/18/2010
Dimensions:
(in Inches) 9.5H x 7.5L x 1.25T
Pages:
495
Edition Number:
4
See more in Strategic Planning
| Explore the most up-to-date research in the field of strategic management. "Gaining and Sustaining Competitive Advantage "provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field. |
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From the Publisher:
Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field. |

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