Gamification By Design : Implementing Game Mechanics in Web and Mobile Apps (Paperback)

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Product Overview

Foursquare, Nike, and Groupon use game mechanics and game design to deliver a viral, and satisfying experience to their customers. This book provides the design strategy and tactics readers need to integrate gamification into any kind of consumer-facing Web site.

Specifications

Publisher Oreilly & Associates Inc
Mfg Part# 9781449397678
SKU 220901011
Format Paperback
ISBN10 1449397670
Release Date 8/19/2011
Physical
Dimensions (in Inches) 9.25H x 7L x 0.5T
From the Publisher
Editors Note What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs. With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0182
Publisher O'Reilly Media
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