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Generating Breakthrough New Product Ideas : Feeding the Innovation Funnel (Paperback)

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Product Overview

Companies are experiencing a shortage of game-changing ideas that drive growth. This is a ?how to? book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to ?feed? your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com

Specifications

Publisher Product Development Inst
Mfg Part# 9780973282726
SKU 211246794
Format Paperback
ISBN10 097328272X
Release Date 3/23/2010
Product Attributes
Book Format Paperback
Number of Pages 0270
Publisher Product Development Institute Inc.
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