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Get Content Get Customers : Turn Prospects into Buyers With Content Marketing (Paperback)

Author: Pulizzi, Joe

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Product Overview

Cutting-edge strategies and advice for creatingdynamic content marketing campaigns

The rules of marketing have changed. Today, savvy businessesare using compelling, target-driven content tocreate marketing messages that attract new customersand hold onto existing ones. "Get Content Get Customers"shows marketing professionals step by step how tocreate and execute a content marketing strategy forvirtually every company, regardless of size or industry.The authors explain how to choose the best mediumfor marketing the content; i.e. print, blogs, web, newsletters, white papers, and more.

Specifications

Publisher McGraw-Hill
Mfg Part# 9780071625746
SKU 210613339
Format Paperback
ISBN10 0071625747
Release Date 5/1/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0261
Publisher McGraw-Hill
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