Getting the Fish to Swim to You & Keeping Them in Your Boat: Marketing Wisdom to Attract & Retain Customers (Paperback)

Author: Adler, Alan

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Product Overview

It''s about how CHOICE, COMPLEXITY and CHANGE have impacted buyer behaviors and attitudes. Why, what got you where you are today won''t take you where you want to be, in the future. There are more than 160 case studies of what can be done to mitigate this phenomenon and 80 things not to do.

Specifications

Publisher Alan Adler & Associates, Inc.
Mfg Part# 9780692010754
SKU 217129970
Format Paperback
ISBN10 0692010750
Release Date 8/23/2010
Product Attributes
Book Format Paperback
Number of Pages 0124
Publisher Alan Adler & Associates, Inc.
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