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Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers (Paperback)

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Product Overview

"Global Account Management" explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global operational structure, and has the ability to implement global decisions. Cheverton then details the factors critical to successful handling of a global account. The implications of making the wrong decisions in a global marketplace are enormous. "Global Account Management" gives readers the information and insight they need to ensure the future success of their companies.

Specifications

Publisher Kogan Page
Mfg Part# 9780749452278
SKU 205498838
Format Paperback
ISBN10 0749452277
Release Date 3/1/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0242
Publisher Kogan Page

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