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Global Business Management : A Cross-cultural Perspective (Hardcover)

Author: Adekola, Abel

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Product Overview

This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.

Specifications

Publisher Ashgate Pub Co
Mfg Part# 9780754671121
SKU 204873136
Format Hardcover
ISBN10 0754671127
Release Date 11/5/2007
Product Attributes
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