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Globalizing Ideal Beauty : How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century (Hardcover)

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Product Overview

"Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton''s approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230611740
SKU 208000571
Format Hardcover
ISBN10 0230611745
Release Date 9/1/2009
Product Attributes
Book Format Hardcover
Number of Pages 0210
Publisher Palgrave MacMillan
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$84.59 + free shipping
$105.00 You save $20.41 (19%)
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