Google Adwords for Dummies (Paperback) - Jacobson, Howie/ Mcdonald, Kristie/ Mcdonald, Joel

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Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9781118115619
SKU 222585286
Format Paperback
ISBN10 1118115619
Release Date 12/6/2011
Physical
Dimensions (in Inches) 9.25H x 7.5L x 1.25T
From the Publisher
Editors Note The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.Boasts approximately 85 percent updated or new contentUpdates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and moreIncorporates changes to the AdWords interfacesShares best practices in split testing, opt-in landing page structure, and ad group structureReviews new, free tools included in AdWords as well as new and improved third-party toolsWith this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0003
Number of Pages 0404
Publisher For Dummies

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