Green Recovery : Get Lean, Get Smart, and Emerge from the Downturn on Top (Hardcover)

Author: Winston, Andrew

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Product Overview


Publisher Perseus Distribution Services
Mfg Part# 9781422166543
SKU 211247159
Format Hardcover
ISBN10 1422166546
Release Date 8/1/2009
Dimensions (in Inches) 7.5H x 5.5L x 1T
From the Publisher
Editors Note When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.||Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.||Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:||-Get lean: Amp up your energy and resource efficiency to survive tough times||-Get smart: Use environmental data about products and supply chains for competitive advantage||-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"||-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges|||Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.||
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0208
Publisher Harvard Business School Press

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