Green Recovery Get Lean, Get Smart, and Emerge from the Downturn on Top (Hardcover)
|Author: Andrew Winston|
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From the Publisher:
When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.||Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities.||Part manifesto and part how-to guide, this concise and engaging book provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth. You'll discover how to:||-Get lean: Amp up your energy and resource efficiency to survive tough times||-Get smart: Use environmental data about products and supply chains for competitive advantage||-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"||-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges|||Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy.||