Group Creativity Innovation Through Collaboration (Hardcover)
|Author: Paul B. (EDT)/ Nijstad Paulus||Editor: Bernard A. Nijstad Paul B. Paulus Paul B. Paulus Bernard A. Nijstad|
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|Creativity often involves the development of original ideas that are useful or influential. Most research and writing on creativity has focused on individual creativity. However, with the information explosion and growing necessity of specialization, the development of innovations will increasingly require group interaction at some stage of the process. Most organizations and much of the scientific process now rely on work of teams with diverse skills and knowledge. Fortunately, in recent years there has been an increasing acknowledgement of the importance of social and contextual factors in creativity. Group Creativity summarizes the exciting new developments in the research on the processes involved in group or team creativity and innovation.|