Grow How Ideals Power Growth and Profit at the World's Greatest Companies (Hardcover)
| Author: Jim Stengel |
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Product Details:
Format: Hardcover
Publisher: Random House Inc
ISBN-10: 0307720357
ISBN-13: 9780307720351
Sku: 219605670
Publish Date: 12/27/2011
Dimensions:
(in Inches) 10H x 6L x 1.5T
Pages:
322
See more in Management
| Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world''s 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. |
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From the Publisher:
Draws on nine years of empirical research with 50,000 companies to demonstrate how top-performing businesses in a range of fields have effectively connected with fundamental human emotions to improve financial performance, outlining an action framework that draws on the examples of leading businesses and management guides. |
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