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Grow How Ideals Power Growth and Profit at the World's Greatest Companies (Hardcover)

Author:  Jim Stengel
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Grow Stengel, Jim 1 of 1
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FORMAT: Hardcover
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Learn more about Grow:

Format: Hardcover
ISBN-10: 0307720357
ISBN-13: 9780307720351
Sku: 219605670
Publish Date: 12/27/2011
Pages:  322
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Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world''s 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
From the Publisher:
Draws on nine years of empirical research with 50,000 companies to demonstrate how top-performing businesses in a range of fields have effectively connected with fundamental human emotions to improve financial performance, outlining an action framework that draws on the examples of leading businesses and management guides.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0322
Product attributePublisher:   Crown Business
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