Grow How Ideals Power Growth and Profit at the World's Greatest Companies (Hardcover)
|Author: Jim Stengel|
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|Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world''s 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.|
From the Publisher:
Draws on nine years of empirical research with 50,000 companies to demonstrate how top-performing businesses in a range of fields have effectively connected with fundamental human emotions to improve financial performance, outlining an action framework that draws on the examples of leading businesses and management guides.
Growing People Thomson, Bob 9781843342144 09781843342144 ...