Grow How Ideals Power Growth and Profit at the World's Greatest Companies (Hardcover)
|Author: Jim Stengel|
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|Based on nine years of empirical research involving 50,000 companies, Stengel shows how the world''s 50 best businesses--as diverse as Method, Red Bull, Discovery Communications, Pampers, and Petrobas--have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.|
From the Publisher:
Draws on nine years of empirical research with 50,000 companies to demonstrate how top-performing businesses in a range of fields have effectively connected with fundamental human emotions to improve financial performance, outlining an action framework that draws on the examples of leading businesses and management guides.