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Growing And Managing a Small Business : An Entrepreneurial Perspective (Hardcover)

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Product Overview

Growing and Managing a Small Business provides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author''s real-world approach through case studies and profiles of small businesses and entrepreneurs.

Specifications

Publisher South-Western Pub
Mfg Part# 9780618705092
SKU 203125153
Format Hardcover
ISBN10 0618705090
Release Date 8/13/2012
Product Attributes
eBooks Kobo
Book Format Hardcover
Edition 0002
Number of Pages 0468
Publisher Houghton Mifflin Harcourt (HMH)
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