Gut Feelings The Intelligence of the Unconscious (Paperback)
|Author: Gerd Gigerenzer|
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|An accessible discussion of the science behind Malcolm Gladwells best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters. Reprint. *Author: Gigerenzer, Gerd *Subtitle: The Intelligence of the Unconscious *Publication Date: 2008/06/24 *Number of Pages: 280 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.25 *Height: 7.50|
From the Publisher:
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm GladwellÂ's Blink|| Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuitionÂ?a suite of gut feelings that have evolved over the millennia specifically for making decisions. Â?Gladwell drew heavily on GigerenzerÂ's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemmaÂ? (BusinessWeek).