Gut Feelings : The Intelligence of the Unconscious (Paperback) - Gigerenzer, Gerd

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Product Overview

An accessible discussion of the science behind Malcolm Gladwells best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters. Reprint. *Author: Gigerenzer, Gerd *Subtitle: The Intelligence of the Unconscious *Publication Date: 2008/06/24 *Number of Pages: 280 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 5.25 *Height: 7.50

Specifications

Publisher Penguin Group USA
Mfg Part# 9780143113768
SKU 206662760
Format Paperback
ISBN10 0143113763
Release Date 6/24/2008
Physical
Dimensions (in Inches) 7.5H x 5.25L x 0.5T
From the Publisher
Editors Note Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm GladwellÂ's Blink|| Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuitionÂ?a suite of gut feelings that have evolved over the millennia specifically for making decisions. Â?Gladwell drew heavily on GigerenzerÂ's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemmaÂ? (BusinessWeek).
Product Attributes
eBooks Kobo
Book Format Paperback
Minimum Age 18
Number of Pages 0280
Publisher Penguin Books

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