Handbook of Marketing Decision Models (Hardcover)

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Product Overview

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models.

Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.


Publisher Springer Verlag
Mfg Part# 9780387782126
SKU 207910384
Format Hardcover
ISBN10 0387782125
Release Date 8/4/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0630
Publisher Springer
Series Part 121
$573.78 + $5.98 shipping
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