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Harmony Versus Conflict in Asian Business Managing in a Turbulent Era (Hardcover)

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Harmony Versus Conflict in Asian Business Yau, Oliver H. M. (EDT)/ Chow, Raymond P. M. (EDT) 1 of 1
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Learn more about Harmony Versus Conflict in Asian Business:

Format: Hardcover
ISBN-10: 0230542921
ISBN-13: 9780230542921
Sku: 204470894
Publish Date: 8/13/2012
Dimensions:  (in Inches) 8.5H x 5.75L x 0.75T
Pages:  238
Age Range:  NA
 
A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics. This book illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners. It also provides the seeds for future academic research.
From the Publisher:
A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics. This book illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners. It also provides the seeds for future academic research.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0238
Product attributePublisher:   Palgrave MacMillan
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