Harmony Versus Conflict in Asian Business : Managing in a Turbulent Era (Hardcover)

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Product Overview

A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics. This book illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners. It also provides the seeds for future academic research.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9780230542921
SKU 204470894
Format Hardcover
ISBN10 0230542921
Release Date 8/13/2012
Physical
Dimensions (in Inches) 8.5H x 5.75L x 0.75T
From the Publisher
Editors Note A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent era. The contributors explore Chinese cultural values, entry strategy, the impact of SARS on marketing, corporate governance, technology transfer, and the role of trust and ethics. This book illustrates how diversity within East-West business is valuable to the development of new approaches in managing harmony for practitioners. It also provides the seeds for future academic research.
Product Attributes
Book Format Hardcover
Number of Pages 0238
Publisher Palgrave MacMillan
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