Harvesting Minds : How TV Commercials Control Kids (Paperback)

Author: Fox, Roy F.

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Product Overview

Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.

Specifications

Publisher Praeger
Mfg Part# 9780275971014
SKU 30872457
Format Paperback
ISBN10 0275971015
Release Date 4/10/2007
From the Publisher
Annotation This study examines the effects of television commercials on more than 200 students from rural Missouri schools and offers suggestions as to what this means for culture.
Editors Note What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.
Editors Note 2 What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.
Product Attributes
Book Format Paperback
Number of Pages 0232
Publisher Praeger

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