Harvesting Minds : How TV Commercials Control Kids (Paperback)

Author: Fox, Roy F.

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Product Overview

Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.

Specifications

Publisher Praeger
Mfg Part# 9780275971014
SKU 30872457
Format Paperback
ISBN10 0275971015
Release Date 4/10/2007
Product Attributes
Book Format Paperback
Number of Pages 0232
Publisher Praeger

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