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Harvesting Minds How TV Commercials Control Kids (Paperback)

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Harvesting Minds Fox, Roy F./ Gerbner, George (FRW) 1 of 1
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FORMAT: Paperback
CONDITION:  Brand New
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Learn more about Harvesting Minds:

Format: Paperback
ISBN-10: 0275971015
ISBN-13: 9780275971014
Sku: 30872457
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9H x 6L x 0.75T
Pages:  232
Age Range:  NA
See more in Television / General
 
Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.
From the Publisher:
What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.
Annotation:
This study examines the effects of television commercials on more than 200 students from rural Missouri schools and offers suggestions as to what this means for culture.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0232
Product attributePublisher:   Praeger
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