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Alex Toys Hold It All is a pop-up storage bag to keep all your bath stuff neat and organized! 6" mouth to gobble up all your bath toys! Suction cups to the bath wall. From its beginnings in 1986 with the creation of a plastic lunch box filled with arts & crafts supplies, ALEX has grown into the preeminent manufacturer of children's creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children's furniture, Rub A Dub, Tub Tunes, and Tub Joy bath toys, ALEX Little Hands preschool products and ALEX Jr., a line of luxurious plush and bath products for baby.