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Hot Button Marketing Push the Emotional Buttons That Get People to Buy (Paperback)

Author:  Barry Feig
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Format: Paperback
ISBN-10: 1593375166
ISBN-13: 9781593375164
Sku: 202651024
Publish Date: 4/10/2007
Pages:  263
Age Range:  NA
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Consumers buy products for two reasons--the rational reason and the real reason. Hot Button Marketing shows marketers and sales people how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's--even if it's a so-called parity product! The book explains how hot buttons came about and how they satisfy consumers' inner drives and needs, as well as the sixteen hot buttons that drive consumer behavior.

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