Hot Button Marketing : Push the Emotional Buttons That Get People to Buy (Paperback)

Author: Feig, Barry

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Product Overview

Consumers buy products for two reasons--the rational reason and the real reason. Hot Button Marketing shows marketers and sales people how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's--even if it's a so-called parity product! The book explains how hot buttons came about and how they satisfy consumers' inner drives and needs, as well as the sixteen hot buttons that drive consumer behavior.


Publisher Adams Media Corp
Mfg Part# 9781593375164
SKU 202651024
Format Paperback
ISBN10 1593375166
Release Date 4/10/2007
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