Quantity:
Ships from/sold by Buy.com
See All Buying Options
advertisement

Hot Button Marketing Push the Emotional Buttons That Get People to Buy (Paperback)

Author:  Barry Feig
Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
Hot Button Marketing Feig, Barry                              1 of 1
$16.95
(Save 33%)
Today
$11.31 + $3.10 SHIPPING
EARN 12 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Paperback
Condition:  Brand New
Temporarily Sold Out.:
More inventory may be available. Place your order today and be one of the first to receive this product when it arrives!
Alert me when this item is in stock.
2 New
from
$11.31
See all sellers
45 day return policy
Share

Product Details:

Format: Paperback
ISBN-10: 1593375166
ISBN-13: 9781593375164
Sku: 202651024
Publish Date: 4/10/2007
Dimensions:  (in Inches) 7.5H x 5.5L x 0.75T
Pages:  263
Age Range:  NA
See more in Marketing / General
 
Consumers buy products for two reasons--the rational reason and the real reason. Hot Button Marketing shows marketers and sales people how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's--even if it's a so-called parity product! The book explains how hot buttons came about and how they satisfy consumers' inner drives and needs, as well as the sixteen hot buttons that drive consumer behavior.
Product Attributes
Product attributeeBooks:   Kobo
Advertisement Bottom
BloomReach Content