Hot Button Marketing Push the Emotional Buttons That Get People to Buy (Paperback)
|Author: Barry Feig|
$11.31 + $3.10 SHIPPING
EARN 12 RAKUTEN SUPER POINTS™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.Learn More
|Consumers buy products for two reasons--the rational reason and the real reason. Hot Button Marketing shows marketers and sales people how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's--even if it's a so-called parity product! The book explains how hot buttons came about and how they satisfy consumers' inner drives and needs, as well as the sixteen hot buttons that drive consumer behavior.|
Most businesses don''t have a good understanding of the faith ...
A behind the scenes exposé of why our electricity system ...
Author Expert Marketing Machines Koenigs, Mike 9781480066397 09781480066397 ...