How to Market Books : The Essential Guide to Maximizing Profit and Exploiting All Channels to Market (Paperback)

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Product Overview

Relevant to both new and veteran members of the publishing industry, "How to Market Books" explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.


Publisher Kogan Page
Mfg Part# 9780749450205
SKU 205498833
Format Paperback
ISBN10 0749450207
Release Date 3/1/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0004
Number of Pages 0324
Publisher Kogan Page
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