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How to Market Books The Essential Guide to Maximizing Profit and Exploiting All Channels to Market (Paperback)

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How to Market Books Baverstock, Alison                       1 of 1

Product Details:

Format: Paperback
ISBN-10: 0749450207
ISBN-13: 9780749450205
Sku: 205498833
Publish Date: 3/1/2008
Dimensions:  (in Inches) 9.25H x 6L x 1T
Pages:  324
Edition Number:  4
Age Range:  NA
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Relevant to both new and veteran members of the publishing industry, "How to Market Books" explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0004
Product attributeNumber of Pages:   0324
Product attributePublisher:   Kogan Page
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