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How To Open And Run A Successful Restaurant Egerton-Thomas, Christopher 1 of 1
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FORMAT: Paperback
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Learn more about How To Open And Run A Successful Restaurant:

Format: Paperback
ISBN-10: 0471698741
ISBN-13: 9780471698746
Sku: 31208156
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9H x 6L x 0.75T
Pages:  222
Edition Number:  3
Age Range:  NA
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All this proven, practical guidance is served up in Christopher Egerton-Thomas's flavorful style and seasoned generously with real-life anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a must-read for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations.
From the Publisher:
If you're thinking of opening a restaurant, you have a lot on your plate!
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|Dig into this comprehensive guide from successful restaurateur and author Christopher Egerton-Thomas, who dishes out good advice on everything from coming up with a winning concept, choosing a location, and equipping a kitchen to designing the menu, decorating the dining room, and managing a staff. Whether you want to open an upscale restaurant or a diner, a bistro or a burger joint, specialize in ethnic cuisine or go with an established franchise, How to Open and Run a Successful Restaurant, Third Edition gives you the essential information to do it right.|

|The Third Edition of the celebrated soup-to-nuts classic is updated for today's competitive marketplace and features an expanded examination of the franchise system, in-depth discussions on customer relations, and a wealth of information on staff training-one of the most important ingredients for success. It covers:||

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  • Guidance on financing, taxes, insurance, health and safety, legal issues, and more||
  • Marketing research, including evaluating local competition to refine your concept||
  • Evaluating franchise opportunities-the pros and cons of going with an established concept||
  • Effective staff training-both initial and ongoing||
  • The "feel-good factor"-that intangible quality that keeps customers coming back for more||
||All this proven, practical guidance is served up in Christopher Egerton-Thomas's flavorful style and seasoned generously with real-life anecdotes and restaurant lore from around the world that are instructive and entertaining. This is a must-read for those considering the restaurant business and a ready reference for restaurateurs who want to improve their operations.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeEdition:   0003
Product attributeNumber of Pages:   0222
Product attributePublisher:   John Wiley & Sons
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