Dale Carnegie is known for his book "How to Win Friends and Influence People", which has been a perennial bestseller since its publication in 1936. Born in Missouri and educated at Warrensburg State Teachers College, Carnegie worked as a salesman and then moved to New York City where, beginning in 1912, he gave lectures on public speaking at the YMCA. He expanded his lectures to include getting along with people in business and social settings, and he emphasized the need for engineers and technicians to develop public-speaking and leadership skills in order to rise in the business world. Over time, Carnegie expanded his lectures until he had a book, which was expected to be a modest seller. "How to Win Friends and Influence People" uses a combination of maxims, profiles of successful people, and research based on surveys to stir its readers. It is the model for the many subsequent books on success for general readers, and for books on motivation and leadership addressed to the business community.
From the Publisher
Celebrating the seventy-fifth anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era. Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn’t know the term “social media” and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyber bullying and email etiquette, we need Carnegie’s help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie’s lasting lessons for this difficult digital age, reframing Carnegie’s insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.
Audio Cassette - Unabridged / Audio CD - Unabridged