The millennium hip-hop world is all about the pride, the culture, and the experience of the South. As the time ushered in a new age, so did it also ordain southern hip-hop, particularly that of Atlanta, as one of its most fertile breeding grounds for producing crops of prolific rappers. These artists flip a mellifluous vernacular and drawl when articulating some of the most colorful stories about growing up in southern ghettos - be they city or rural. No matter how edgy or boastful some of these tales might be, most of the time they are necessary for redefining and broadening the musical landscape. Adding his chameleon-like style to the Peach State's field of offerings is Atlanta, Georgia-born Yung Joc. After grinding in the streets and doing what he had to do to maintain his rap credibility, the College Park/SWATS-bred MC is getting his chance to shine through the tutelage of Block Entertainment/Bad Boy South. Poised as Atlanta's next big hip-hop star, Yung Joc is set to break topsoil and emerge fully-grown into hip-hop culture's mainstream."
|Hustlenomics proves that Yung Joc can stretch beyond what is expected of him. The album's diverse track listing offers a deeper look into the psyche of an artist who tasted fame fast but not without reason. On "I'm a G," Joc proves age ain't nothing but a number as he professes his gangster over producer Chris Flash's emotive track. The Cool & Dre-produced cut, "Play Your Cards," finds Joc declaring his dedication to his craft and the all of the thought that goes behind being a chart-topping MC. Snoop Dogg and Rick Ross jump on "Brand New," where the three rappers brag about all the spoils of their success. On "B.Y.O.B.," Joc experiments with a completely new flow over a futuristic Neptunes beat, and on "Bottle Poppin'," the Yung one brings a melodic sensibility to the supremely produced 808-based track.|