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It's all about the memory foam! The same material they use to make those super-comfy mattresses has been harnessed in this plush sleeve for the Kindle Fire. Super-soft and super-protective, your Kindle Fire will be comfortable and safe riding inside. iLuv Creative Technology, the premier provider of the most comprehensive accessories line for the Apple and smartphone markets, rapidly delivers award winning products for today's discriminating consumers. Since inception, iLuv has amassed an impressive total of 16 prestigious CES Innovations awards, recognized for design and engineering in the Portable Multimedia Accessories, Headphones and the In-Vehicle Accessory categories. Headquartered in New York, iLuv is a division of jWIN Electronics Corp., a leading consumer electronics company since 1997. All iLuv products are conceived, designed and developed in New York and continue to lead in quality, value, design and innovation. NOTE: Shipments to all international destinations as well as Hawaii, Puerto Rico, Alaska, APO addresses or PO Boxes may require different shipping costs than what will be presented during the checkout process. If necessary, we may contact you to update your shipping charges after your order has been placed. Please call us at 888-488-2635 for details should you have any questions.