"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.
With its trillions of connections, the human brain is more
beautiful and complex than anything we could ever build, but it''s far from perfect: our memory is unreliable; we can''t multiply large sums in our heads; advertising manipulates us; ...
If the conscious mind accounts for only a tiny fraction
of the brain''s function, what is all the rest doing? This is the question that Eagleman, a renowned neuroscientist and acclaimed author of "Sum," answers in a book as ...