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Imagine How Creativity Works (Hardcover)

Author:  Jonah Lehrer
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Format: Hardcover
ISBN-10: 0547386079
ISBN-13: 9780547386072
Sku: 223320138
Publish Date: 3/19/2012
Dimensions:  (in Inches) 8.75H x 6L x 1T
Pages:  279
"New York Times"-bestselling author Lehrer ("How We Decide") introduces readers to musicians, graphic artists, poets, and bartenders to show how they can use science to be more imaginative and make their cities, their companies, and their culture more creative.
Jonah Lehrer believes that the most important talent human beings possess is the ability to imagine things that have never before existed, and in this book, he posits that anyone can develop and strengthen their creative abilities. He lucidly explains recent research in neuroscience; looks at the thought processes of such disparate figures as Bob Dylan, a gifted bartender, and an autistic surfer; and takes readers behind the scenes at several hotbeds of creativity, including Pixar, an animation studio built around a central atrium where artists, computer technologists, and writers mingle and collaborate, and 3M, a tech company that allows its engineers to use an hour each work day to tinker with their own side projects or hobbies. Among his counterintuitive conclusions is that criticism and debate actually foster creativity, rather than being repressive, and that brainstorming meetings are a bad idea. Readers will find much to ponder in IMAGINE and will be inspired by Lehrer's own creative take on the topic.


"Mr. Lehrer . . . proves an engaging tour guide to the mysteries of the imagination and the science of innovation." - Michiko Kakutani 04/03/2012

"IMAGINE is . . . a collection of interesting stories and studies to ponder and research further. Use it as a source of inspiration." - Christopher Chabris 05/13/2012

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0279
Product attributePublisher:   Houghton Mifflin Harcourt (HMH)
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