Ships from/sold by Buy.com
See All Buying Options
advertisement

Improving Survey Questions Design and Evaluation (Paperback)

Author:  Floyd J. Fowler
Earn Super Points: Write a Review
Sorry, this selection is currently unavailable.
Improving Survey Questions Fowler, Floyd J., Jr. 1 of 1
$80.00
$79.12  + Free Shipping
EARN 80 RAKUTEN SUPER POINTS™ Super Points
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
FORMAT: Paperback
CONDITION:  Brand New
TEMPORARILY SOLD OUT.:
More inventory may be available. Place your order today and be one of the first to receive this product when it arrives!
Alert me when this item is in stock.
2 New
from
$73.65
See all sellers
45 day return policy
Share
 
Description
More Buying Options
 

Learn more about Improving Survey Questions:

Format: Paperback
ISBN-10: 0803945833
ISBN-13: 9780803945838
Sku: 30985839
Publish Date: 4/10/2007
Dimensions:  (in Inches) 8.5H x 5.5L x 0.5T
Pages:  200
Age Range:  NA
See more in Methodology
 

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

From the Publisher:

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0200
Product attributePublisher:   Sage Publications (CA)
Product attributeSeries Part:   38
Advertisement Bottom