Improving Survey Questions : Design and Evaluation (Paperback)

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Product Overview

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

Specifications

Publisher Sage Pubns
Mfg Part# 9780803945838
SKU 30985839
Format Paperback
ISBN10 0803945833
Release Date 4/10/2007
Physical
Dimensions (in Inches) 8.5H x 5.5L x 0.5T
From the Publisher
Editors Note What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically.
Product Attributes
Book Format Paperback
Number of Pages 0200
Publisher Sage Publications (CA)
Series Part 38

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