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Industrial Design, Competition and Globalization Rusten, Grete (EDT)/ Bryson, John R. (EDT) 1 of 1
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Learn more about Industrial Design, Competition and Globalization:

Format: Hardcover
ISBN-10: 0230203493
ISBN-13: 9780230203495
Sku: 210456556
Publish Date: 12/1/2009
Dimensions:  (in Inches) 8.75H x 5.75L x 0.75T
Pages:  250
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Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy.
From the Publisher:
"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy"--Provided by publisher.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0250
Product attributePublisher:   Palgrave MacMillan
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