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Influence The Psychology of Persuasion (Paperback)

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Influence Cialdini, Robert B.                      1 of 1
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Learn more about Influence:

Format: Paperback
ISBN-10: 006124189X
ISBN-13: 9780061241895
Sku: 203410315
Publish Date: 1/1/2007
Sales Rank: 4141
Dimensions:  (in Inches) 8H x 5L x 0.5T
Pages:  320
Age Range:  NA
See more in Applied Psychology
 
"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0320
Product attributePublisher:   Collins
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