as much Cialdini would like us to believe, influence is not a science. however, he still provides a compelling view into the world of influence and how influence can be organized and structured for personal or institutional benefit. the pyschology study data provide an interesting backdrop to his different points. however, many of this points overlap to such an extent that one feels the book could have been distilled into 50 immaculate pages. ultimately, this is a book on sales and selling -- but it's definitely worth a read for anyone challenged with "selling" in the many, many forms that selling takes.
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