Influence The Psychology of Persuasion (Paperback)
|Author: Robert B. Cialdini|
| "Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. |
You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
Customer Reviews of Influence
Everything you want to know about how we are influenced and how to avoid these tactics. Great stories as well.
as much Cialdini would like us to believe, influence is not a science. however, he still provides a compelling view into the world of influence and how influence can be organized and structured for personal or institutional benefit. the pyschology study data provide an interesting backdrop to his different points. however, many of this points overlap to such an extent that one feels the book could have been distilled into 50 immaculate pages. ultimately, this is a book on sales and selling -- but it's definitely worth a read for anyone challenged with "selling" in the many, many forms that selling takes.
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