Information Quality Applied : Best Practices for Improving Business Information, Processes, and Systems (Hardcover)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.

  • Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areas
  • Information Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective procedures
  • The book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or finance
  • The author includes templates that readers can put to immedate use for modeling their own quality initiatives
  • A Companion Web site provides templates, updates to the book, and links to related sites

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470134474
SKU 205692091
Format Hardcover
ISBN10 047013447X
Release Date 9/28/2009
Product Attributes
Book Format Hardcover
Number of Pages 0802
Publisher John Wiley & Sons
loading
$194.44 + $5.98 shipping
Rakuten Super Points Earn 195 ($1.95) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Get this item for
(price with shipping)
(redeem points)
Format: Hardcover
Condition: Used-Good
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; Rakuten.com meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™
ADVERTISEMENT
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
ADVERTISEMENT
ADVERTISEMENT