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Inside Spin : The Dark Underbelly of the PR Industry (Paperback)

Author: Burton, Bob

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Product Overview

Lifting the lid on a billion-dollar industry, this is a critical expos? of the tactics used by public-relations companies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the overall role of the giants in the PR industry and includes case studies to illuminate how the public receives their information, and who exactly is in control of it.

Specifications

Publisher Allen & Unwin
Mfg Part# 9781741752175
SKU 206898432
Format Paperback
ISBN10 1741752175
Release Date 8/13/2012
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