Inside the Magic Kingdom : Seven Keys to Disney's Success (Hardcover)

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Product Overview

mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.

Specifications

Publisher Natl Book Network
Mfg Part# 9781885167231
SKU 30319981
Format Hardcover
ISBN10 1885167237
Release Date 4/10/2007
Physical
Dimensions (in Inches) 9.25H x 5.75L x 0.75T
From the Publisher
Annotation Customer loyalty is one of the hallmarks of a successful enterprise and no one engenders it better than Disney. INSIDE THE MAGIC KINGDOM examines how this global powerhouse is able to satisfy its frequent repeat customers and keep them coming back for more. Connellan, a management consultant, walks readers through some of the strategies and tactics Disney employs that other businesses can adopt to boost sales and customer retention.
Editors Note Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.
Editors Note 2 mer Disney employees, "Inside the Magic Kingdom" discloses the secrets behind the theme park's success and explains why more than two-thirds of its 30 million guests are repeat customers.
Editors Note 3 Through interviews with past and present Disney employees, some of the business secrets and practices of this vastly successful empire are revealed
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Format: Hardcover
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