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Inside the Multinationals : The Economics of Internal Markets (Hardcover)

Author: Rugman, Alan M.

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Product Overview

The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403995919
SKU 203481840
Format Hardcover
ISBN10 1403995915
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Edition 0025
Number of Pages 0164
Publisher Palgrave MacMillan
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