| Author: Kenneth E./ Baack Clow |
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| Format: | Paperback |
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Product Details:
Format: Paperback
Publisher: Pearson College Div
ISBN-10: 0132538962
ISBN-13: 9780132538961
Sku: 220424831
Publish Date: 5/16/2011
Dimensions:
(in Inches) 11H x 8.5L x 0.5T
Pages:
464
Edition Number:
5
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| *Author: Clow, Kenneth E./ Baack, Donald *Publication Date: 2010/12/27 *Number of Pages: 445 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 8.50 *Height: 11.00 |
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From the Publisher:
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. |
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