Integrated Advertising, Promotion, and Marketing Communications (Paperback)

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Product Overview

*Author: Clow, Kenneth E./ Baack, Donald *Publication Date: 2010/12/27 *Number of Pages: 445 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 8.50 *Height: 11.00


Publisher Pearson College Div
Mfg Part# 9780132538961
SKU 220424831
Format Paperback
ISBN10 0132538962
Release Date 5/16/2011
Dimensions (in Inches) 11H x 8.5L x 0.5T
From the Publisher
Editors Note Examine advertising and promotions through the lens of integrated marketing communications.   The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.   The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. 
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0005
Number of Pages 0464
Publisher Prentice Hall
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