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Intellectual Property and Financial Markets A Valuation and Commercialization Handbook (Hardcover)

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Intellectual Property and Financial Markets Malackowski, James/ Smith, Courtney 1 of 1
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Format: Hardcover
Condition:  Brand New
Pre Order Now: Release Date: 11/12/2014
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Product Details:

Format: Hardcover
ISBN-10: 0470343478
ISBN-13: 9780470343470
Sku: 209029308
Publish Date: 11/12/2014
Pages:  448
 
Cutting-edge techniques for intellectual property valuation and commercialization

Today, intellectual property (IP) accounts for over seventy five percent of a company''s market capitalization. "Intellectual Property and Financial Markets" presents the cutting-edge tools needed to thrive in today''s volatile markets. This timely and essential book focuses on increasing your bottom-line as a result of IP, using methods such as brand securitization, enforcement litigation, and patent sale/license back.Helps executives and finance professionals understand the various markets for IPExplains how companies can use IP to realize significant financial gainsRaises awareness for establishing the process and controls necessary to protect every organization''s IP assets

Accountants, business appraisers, and licensing executives will gain much from this relevant collection of innovative techniques for intellectual property valuation and commercialization.

From the Publisher:
Today, intangible assets account for over 750f a company?s market capitalization. Intellectual Property and Financial Markets provides the cutting-edge tools needed to thrive in today?s volatile markets. This book focuses on increasing the bottom-line as a result of IP using such methods as brand securitization, enforcement litigation, patent sale/license back, and more. Relevant and timely, it equips executives and finance professionals to understand the various markets for IP. Accountants, business appraisers and licensing executives will gain much from this compendium of cutting-edge techniques for intellectual property valuation and commercialization.
Product Attributes
Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0448
Product attributePublisher:   John Wiley & Sons
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