Intellectual Property and Financial Markets : A Valuation and Commercialization Handbook (Hardcover)

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Product Overview

Cutting-edge techniques for intellectual property valuation and commercialization

Today, intellectual property (IP) accounts for over seventy five percent of a company''s market capitalization. "Intellectual Property and Financial Markets" presents the cutting-edge tools needed to thrive in today''s volatile markets. This timely and essential book focuses on increasing your bottom-line as a result of IP, using methods such as brand securitization, enforcement litigation, and patent sale/license back.Helps executives and finance professionals understand the various markets for IPExplains how companies can use IP to realize significant financial gainsRaises awareness for establishing the process and controls necessary to protect every organization''s IP assets

Accountants, business appraisers, and licensing executives will gain much from this relevant collection of innovative techniques for intellectual property valuation and commercialization.

Specifications

Publisher John Wiley & Sons Inc
Mfg Part# 9780470343470
SKU 209029308
Format Hardcover
ISBN10 0470343478
Release Date 11/12/2014
Product Attributes
Book Format Hardcover
Number of Pages 0448
Publisher John Wiley & Sons
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