International Business Economics : A European Perspective (Paperback)

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Product Overview

This book provides students with an understanding of the international business environment from a European perspective, but also within the broader context of how Europe and European business fit into the global economy. The text discusses changes taking place in the global economy and considers the challenges Europe is facing as the EU its businesses seek to maintain their position in an increasingly competitive world.

Specifications

Publisher Palgrave MacMillan
Mfg Part# 9781403942197
SKU 202606328
Format Paperback
ISBN10 1403942196
Release Date 5/7/2007
Product Attributes
Book Format Paperback
Number of Pages 0391
Publisher Palgrave MacMillan
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