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Introducing Public Relations : Theory and Practice (Paperback)

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Product Overview

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR to the latest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:

Gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but also the how and why.

Covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR.

Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals.

Specifications

Publisher Sage Pubns Ltd
Mfg Part# 9781412921152
SKU 212486924
Format Paperback
ISBN10 1412921155
Release Date 2/16/2011
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0228
Publisher Sage Publications (CA)
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